Kyjean Tomboc finished nursing school but found joy in plucking and stringing words to ​create value-driven content for brands in the health, life sciences, and lean startup niches. She loves everything strategic in creating content -- from CRO to SEO to SMM to UX (the Internet sure loves acronyms!). Her current obsessions include the human gut microbiome, A/B testing, and Benedict Cumberbatch. Kyjean is also a seasoned trekker.
In this video, I’ll explain why email lists are essential components of your business, and share some personal stories about my experience with email. I will also teach you how to setup your email service provider and show you the basics on adding a signup form to your website. Lastly, I share a demo and setup instructions for ConvertKit, my chosen email service provider, but the lessons I teach you will apply to any platform. [Full Disclosure: I'm a compensated advisor and an affiliate for ConvertKit.]
Email marketing tools offer a wide selection of ready-to-use templates. They can save lots of your time, and you won’t need to worry about how your email will display across different devices. You can also use a drag-and-drop editor in your email system to design your template. Add blocks like images, social media buttons or text blocks, customize styles and other elements.
“No, because a lot of others have told us those are the features within some of these all-in-one business solutions that make them extremely cumbersome and overwhelming. Our target customers are bloggers, podcasters and other people who are building audiences who want to be able to have an easy-to-use, but powerful email marketing system, with automation and all of the features that you want, without all of the things that you don’t need right now.”
4. Affordable: I was willing to pay more money for better features, but wasn’t convinced I needed to be paying $200-$300/month for those. I know many, many, entrepreneurs who pay those fees and like I say above, use a fraction of its capabilities. I didn’t feel that was necessary for my business – at the point of consideration, I didn’t have a complex business with numerous products or sales funnels. For the past couple of years while my kids are home on crazy-small school schedules (right now I have 2.5 hours per day), I have been primarily working 1:1 with clients and offering My PRO Plan. This will change in Fall 2016 when both kids are in school full time (I can’t even imagine!?!) and I have more time to execute on my ideas, but for now, the big shot services weren’t needed.
But in this guide you have a blueprint, practical tips and actual real world working tools that you can put in practice right now. So just get started where you can and take action. There is a term called “analysis paralysis” where some do so much analyzing they become overwhelmed and fail to get the real work done. It is easy to happen in this internet space where we are literally in the information business.

But the truth is more complicated. You only have one social media account, Facebook — because “everybody is on it”. And you don’t understand why anyone needs a whole YouTube channel. You’ve never uploaded a video to YouTube. And starting your “own blog” is crazy talk. Your read blogs — like this one, but why start your OWN blog? Sounds scary. Hell, you’re still on the bubble about whether you need a website.
In this video, I’ll explain why email lists are essential components of your business, and share some personal stories about my experience with email. I will also teach you how to setup your email service provider and show you the basics on adding a signup form to your website. Lastly, I share a demo and setup instructions for ConvertKit, my chosen email service provider, but the lessons I teach you will apply to any platform. [Full Disclosure: I'm a compensated advisor and an affiliate for ConvertKit.]
I’m so glad I stumbled upon this article, I’ve always used mail chimp because of it’s design flexibility, I sold my own products so I didn’t have any issues but now that I’m getting ready to launch a marketing blog, I’m sure going to make the switch to awebber. Thanks for writing such a good an honest article. I like your blog, let’s keep in touch.
Pam, we are sure JetPack has nice features and all but it allows you to add a blog / comment subscription module only. On the other hand services like MailChimp and Aweber are professional email service providers offering many powerful features which allow you to really benefit from the email list you are building. As far as simplicity is concerned, we are slightly more inclined towards MailChimp, they have a great user interface even for absolute beginners, they have excellent documentation, and lots of resources to learn how to use each feature available.

With the rapid pace of change you don’t have to know everything there is to know in your niche to get started. If you’re only a few steps ahead of your audience then you’re the leader. As you apply your knowledge and follow your passion you learn even more. This becomes valuable information which you can package and pass to your audience. So how do you get paid?
Signup Forms: You can create a signup form for your website using one of hundreds of provided templates. There are many options for customization. Select from various form styles: inline, pop-over, pop-up, or lightbox. All utilize responsive design and will scale to mobile devices. You can also toggle Facebook sign-in, choose from several “Thank You” page options (including standard, audio, video, and no page), and select tracking options. AWeber provides both javascript and HTML code options, or if you just want to host your form with AWeber, they’ll do that too. You can also put a signup form on your Facebook business page.
Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.
×