Glad to know that this review was helpful. Aweber and 1Shoppingcart are completely different services. Aweber is for email marketing only and 1Shopping is an ecommerce solution that offers email marketing. In terms of deliverability, tracking and flexibility, I would tend to think that Aweber does a better job though I’ve never evaluated 1Shoppingcart for it’s email marketing alone.
You can set up “rules” in AWeber to automatically segment your audience, but these rules simply subscribe or unsubscribe people from various lists. For example, when one person joins list B, they can be automatically unsubscribed from list A. This simple rule is particularly useful when you have a non-customer email list, and a customer email list.
Creating separate lists allows you to segment your subscribers. So, for example, I would never send a message to subscribers on my IE Publishing the same messages I send to those on the Get a Mobile Career. Different group of folk. Those on the IE Publishing publishing list are interested in my fiction (mostly romance novellas); not in affiliate marketing. Here’s an explanation for each box on this page.
Another thing about your list. Don’t worry when people unsubscribe — because they will. There are a variety of reasons so don’t take it personal. Maybe they’re just reducing the size of their inbox. Or perhaps they were just interested in your freebie offer. Chance are they were not going to buy from you anyway. Just keep providing quality content and those who join will far exceed those who choose to unsubscribe.
I have used Aweber for years, but wondered is I should try another service. One thing I do not like about Aweber is they don’t allow you to upload a list of contacts. I know that some of the other companies do. So, I appreciate your comparison. It makes Aweber a little more comfortable. If anyone is interested I do have a free booklet on “71 Ways to Get Free Traffic” that can be found here http://trafficmadeeasy.net/71-ways. Thanks for the article.
Freedom to make decisions is something I allow and trust my team to do on several levels without ever needing my permission. It makes us move much faster. If they know certain decisions help support the main objectives and value of the brand, and it’s not something that could potentially damage the brand or cost more than $500 (this isn’t a hard number, it’s a rule of thumb), then they are free to take the reins and continue moving forward.
A step by step guide for beginners who want to automate their online business with AWeber. This book provides the very first steps in creating an account with AWeber. It illustrates how to create a list, a sign up form and a follow up message. The book also demonstrates how to integrate your sign up form with Facebook and install it into a WordPress website. The book has pictures to show exactly what to look when following these steps. At the end of this process you will have an autoresponder account with AWeber, a fully automated system to start building your list by capturing your audience through your website and social media.
Alex GetResponse is a good service too. They have a smaller customer base than MailChimp or Aweber but they are definitely on the right track. You should consider your own options that will help you decide. For example, pricing, growth, support, reliability, deliverability, spam filters, etc. Make a list of these factors to compare on your own, you will also find such analysis around the web but those analysis could be biased towards one of the service. So you better do it on your own.
This is usually an invitation sent out to the whole mailing list. If your company is holding some event, such as a physical reveal of a product, or a webinar, this is the starting point that will significantly increase awareness. This is a mixture of a newsletter and offers email, as people are asked to participate in the event that they can either only watch, or make a purchase as well.
Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.