Since finding your great IM teachings and fantastic products I can honestly say my business has been taken to the next level. My lists are growing faster than I ever imagined possible! I now feel - no - I now know - I have a real online business – thanks to you I have access to fantastic products. Every week you seem to release a new product – which is great for me I will never be short of products to promote. I would like to thank you for this Golden opportunity - I totally believe if I can’t make money online now there is something seriously wrong with me! - David Knight
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it so much more relevant and valuable to them. Personalization goes beyond sticking your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Clarity is key here. Your sign up form should explain the benefits of signing up for your email list, information about the types of content you’ll be sending (newsletters, product promotions, etc.), the cadence of your emails (i.e. weekly, monthly). When you define these expectations up front, your subscribers won’t have any questions about what they signed up for.

Just so you know, I am quite a newbie to this brave new world of autoresponders.  Before I started this site (rather, I migrated from a previous platform to this self-hosted WordPress platform), I had not even heard of autoresponders.  But since the beginning of this site, I have adopted a new attitude: from a lackadaisical blogger to one more focussed on the possibility of building a long-term business.

I’ve worked with Promote Labs now for over 11 years. Year after year Jeremy and Simon have landed at the top of my leaderboards for Internet Marketing products with a strong emphasis on Video Marketing. These are VERY competitive leaderboards with sales hitting both six and seven figures. The additional effort that they put into… “Solid Killer Promotions Year After Year”
Another thing about your list. Don’t worry when people unsubscribe — because they will. There are a variety of reasons so don’t take it personal. Maybe they’re just reducing the size of their inbox. Or perhaps they were just interested in your freebie offer. Chance are they were not going to buy from you anyway. Just keep providing quality content and those who join will far exceed those who choose to unsubscribe.
On the flip side, Aweber’s method of managing followup emails allows me to know exactly which subscriber has received which follow up emails and when. With MailChimp, I really have no clue who has or hasn’t received a particular email. Overall, I kind of prefer Aweber’s method of managing follow-ups but it is basically a wash depending on your preference.
This is usually an invitation sent out to the whole mailing list. If your company is holding some event, such as a physical reveal of a product, or a webinar, this is the starting point that will significantly increase awareness. This is a mixture of a newsletter and offers email, as people are asked to participate in the event that they can either only watch, or make a purchase as well.
Migration can actually be a major pain in the ass. Although according to aWeber my list was “substantially clean” but I still needed to get all my readers to reconfirm their subscriptions. After a week I’m still waiting for 70% of them to reconfirm. NOT happy. If I stuck to mailchimp I wouldn’t have had these problems. (Their support guys are good though.)
AWeber is pretty close-lipped about their security measures; while there is a very short section on security in the company’s privacy policy inviting readers to contact the company for details, I did precisely that and was simply told they couldn’t discuss security measures for security reasons. (I find the argument unconvincing, given the basic security information freely available on competitors’ sites.)
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
If I didn’t post for a while, and then sent something out, I’d get a handful of unsubscribes from people who basically forgot they were on my list. This method wasn’t ideal for building the know, like and trust factor. Yes, of course, I would say that I should be working on consistency (and I am — which is why I hired a Content Director!), but until I have that locked down, I wanted a different way to give people a solid, valuable user experience when they first join my list.
I have so many people reach out and tell me that they feel discouraged with their small email lists. But, since we’ve already established that these are actual human beings, I like to take a much more visual approach. When you think about the 50 or 100 people on your list, think about having that many people in a single room to hear you speak. They’ve all shown up to hear whatever it is you have to say.

Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.


AWeber is pretty close-lipped about their security measures; while there is a very short section on security in the company’s privacy policy inviting readers to contact the company for details, I did precisely that and was simply told they couldn’t discuss security measures for security reasons. (I find the argument unconvincing, given the basic security information freely available on competitors’ sites.)
That’s why, if you’ve been in the marketing world for any length of time, you’ll have heard the amazing value that email can provide businesses and marketers with when it comes to communicating with their customers. But, while email marketing is an amazing vessel for business’ marketing messages, it’s one of those tricky tools that not every knows how use.
Overall, our impression and experiences show that Aweber is easy to use, they have a great reputation, and they’ve been around for a long time. We have quite a few subscribers with Aweber since this is one of the first autoresponders we started using. Since we’ve been with them for a long time, we’ve also noticed their delivery can be iffy at times.
When it comes to online marketing and selling, I believe you have found the right mentor in me. Most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you: A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!) I've been teaching business strategies via live seminars/webinars since 2000, and then through video training courses since 2001. For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks. With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!
Here at ShoutMeLoud, I use a combination of Aweber + Feedburner to maintain my Emailing list. Aweber is paid, and Feedburner one the other hand is free. Though, I prefer a paid auto-responder service, as it gives me more control and more features. There are many other popular Email autoresponder services for bloggers out there, for example, GetResponse, MailChimp. I landed with Aweber because it’s one of the highly recommended services, and after using it for almost a year, I still in love with it.
I totally agree about content. I have been a long advocate of this because if there is nothing on the website, then there is no reason to return. E-mail campaigns are only good to have people return to the website. Having people, come once is a waste and will probably get people to unsubscribe to your e-mails. And once they unsubscribe it is nearly impossible to get them to subscribe again to be on your list.
Now don't tell Aweber, but I signed up to every one of the lists I created in my account. I signed up with disposable email accounts. I signed up with Yahoo mail.  I signed up with Gmail. I signed up with abut half a dozen different accounts. Guess what?  Every email hit the inbox. Every. single. one.  When you are building your list, you HAVE to KNOW that the emails are going to stand every chance of being seen and opened by your subscribers.  Why else would you send emails right?
Just what I needed to learn how to promote my own products! The products, sales letter, auto responder sequences, available help, are all super important for a newbie like myself. Hey, I can even use the products for my own education. The graphics are unbelievable. This program is worth its weight in gold. Everything is clearly explained! - Joseph Daniels

I have so many people reach out and tell me that they feel discouraged with their small email lists. But, since we’ve already established that these are actual human beings, I like to take a much more visual approach. When you think about the 50 or 100 people on your list, think about having that many people in a single room to hear you speak. They’ve all shown up to hear whatever it is you have to say.
Let’s say you run a blog about dog training. You give away a free eBook called Teach Your Dog to Sit to anyone who signs on to your list. You then head into your Aweber dashboard and set up a few follow ups. The first follow up is another free dog training lesson, perhaps about how to get your dog to stay. Make sure it is packed full of value. Then a few days later send out another free lesson. A day later send out another email with another dog training guide, this time priced at $49. It could be your complete guide or another must have product.

Here are two guides I mention in the video. When you’re ready to create an ebook, my guide Ebooks the Smart Way will walk you through the process. I also highly recommend picking up a copy of the book Ask, which will teach you how to ask the right questions of your audience. [Full Disclosure: As an affiliate, I receive compensation if you purchase Ask through the link to the right.]


Your material is easy to follow, easy to read, professional. Where do you get the creative juices to do all this stuff? I come back to your sites often and check out all the others as well. I don’t want to miss any new product that you put out there. Keep up the excellent work, keep on providing exceptional value for your customers’ buck, and may fortune smile upon you as you go about your life. - Danny Fortune

In this next section we’re going to get more detailed about setting up your blog. Whenever I ask an audience “how many of you have a blog?” I’m always amazed at how few people raise their hand and say yes. I’ve asked business owners of all types. Hair salons, HVAC, chiropractors, not-for-profits, freight forwarders, crypto and the majority are missing this tool.

Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.

I have recently just created my website and I still do not understand much about email marketing although I have friends and came across this topic umpteen times when I am doing my research online. It sounds like if I want to create a successful website, email marketing is pretty important. Aweber definitely sound like an extremely useful tool to get things started, will definitely consider using it!
Aweber is another favorite tool that is aimed at small and mid-sized businesses. It also packs an enormous amount of features, making it an outstanding email management software tool. Automation, tracking and template building are all easy to perform with this tool, earning it a place on this shortlist. It can also be easily integrated into all types of websites.

That’s why, if you’ve been in the marketing world for any length of time, you’ll have heard the amazing value that email can provide businesses and marketers with when it comes to communicating with their customers. But, while email marketing is an amazing vessel for business’ marketing messages, it’s one of those tricky tools that not every knows how use.
Pricing for InfusionSoft is also fairly different than AWeber. The interesting thing I discovered is that a lot of people—at least people who I spoke with—are hesitant to share how much they are billed. No one would tell me upfront, which led me to believe that Infusionsoft pricing depends on who you spoke with and what kind of deal you could get, and I was right.
I’ve been using Aweber for about 2 years on 2 blogs now and I’m really happy with it. One uses a follow-up broadcast (i.e. every 2 weeks a new “how-to” is sent) and has just over 1,000 subscribers (from about 50 when I started a couple of years ago) while the other blog uses a blog broadcast (it sends out an email with the week’s news) and has about 250 subscribers.
The second thing you can do to is create an app in facebook for your webform. This allows you the ability to capture emails and promote your capture page using facebook ads. This is truly an autopilot strategy that the gurus talk about and teach to newbie and advanced marketers alike. Personally I have never done it like, I just know it’s easy to do because a lot of small and local businesses have it set up this way with a basic form.
While all of these tactics are excellent ways to make money using email marketing, they’ll most likely fall flat without some killer email copy or content to win over your potential buyers. Check out our FREE What to Write course. You’ll learn how to craft the perfect email for every layer of your funnel, and get 45+ email content templates to copy and paste. 
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