Have you ever wondered if it’s possible for an email automation tool to integrate with other applications such as Salesforce or Shopify? Emma Mail does it for you! This platform also offers subject line split testing using Google analytics and real-time metrics reports. In addition, you also get to personalize emails, say when a contact just made purchase, or hasn’t opened past emails you’ve sent.
On the Baltimore Fishbowl today: A long read and data dive by @EMcLeod_BFB @skinny412 and I about weed possession arrests in Baltimore since decriminalization / SPOILER ALERT: 96% of those arrests were Black Baltimoreans https://baltimorefishbowl.com/stories/structural-racism-and-cannabis-black-baltimoreans-still-disproportionately-arrested-for-weed-after-decriminalization/ …pic.twitter.com/jwPNnqB3in
If you’d like to check out ConvertKit, my referral link is here [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit], and if you have any questions about ConvertKit, both Nathan and I will be actively popping in and out of this post to reply, however we’re currently at the LeadPages conference in Minneapolis so we may be slow to reply at first.
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter.  That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place.  That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.

Never send an email without making sure it’s working properly. What looks good in your inbox can look broken or mangled in someone else’s. Use tools that can help you with testing your SPAM score, deliverability and the rendering of your email. There are plenty of free or freemium solutions that provide screenshots of your email in dozens of different email platforms.
As you can see in the flowchart above, when someone subscribes to this particular form, they go through a confirmation sequence. Once confirmed they get “tagged” as having signed up for my eBook, and then they are directed to a specific thank you page. If they are already confirmed on my list, they skip over that part and just go directly to the thank-you page.
If someone uses my e-mail address in an online mail shot (that they got with my consent) but have contacted me and not blind copied my e-mail in with others – essentially sharing my data with others – am I then able to use these e-mails for my own benefits in a mail shot (whilst ensuring all addresses are blind copied) but also ensuring there is an opt-out option in my e-mail
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.
I suppose the secondary reason I haven’t made the switch is because I run multiple blogs and don’t want to get stuck paying multiple fees at this point. (I’m under the impression I’d have to pay separately for each email list, but please correct me if that’s not the case. That would change things.) I love the functionality and features of Aweber, but I can’t see paying 4-5 monthly services fees while so many of the blogs are in a start-up phase.

Sign up for free trials to see which email marketing tool you consider easy to use. Their prices vary. MailChimp and MoonMail are the great ones to start with if you don’t have a big mailing list. They offer a forever free trial if you have up to 2000 contacts. Some of the other popular brands are GetResponse, Active Campaign, AWeber, Constant Contact, and many more.


Creating separate lists allows you to segment your subscribers. So, for example, I would never send a message to subscribers on my IE Publishing the same messages I send to those on the Get a Mobile Career. Different group of folk. Those on the IE Publishing publishing list are interested in my fiction (mostly romance novellas); not in affiliate marketing. Here’s an explanation for each box on this page.

Hi Harsh sir, you have described all aspects very nicely. I am working with an email marketing company and we use the shared servers to send mails in bulk. But the methods of ESP’s like you have mentioned here can make good revenue i guess. I am planning to start affiliate marketing by my own. But lacking with some knowledge as i am beginner, so please guide me with the best articles or some sort of reading materials. Thank you

Please do not think that I am advising anyone to move away from AWeber. Nor am I saying that they are not reliable and don’t deserve their respected reputation in the industry. After all, many top bloggers do use AWeber on their sites. Have done for many years and continue to do so. I would still encourage anyone who is more patient, and more technically inclined to give AWeber a try. I think their reliability and service will not disappoint.
Visit forums related to your niche, have a look around them and see what people are talking about. Remember to listen before you speak. Set up your profile. Add value by answering some questions. Engage and if you see a thread where you think you can add value post a reply to that thread. Be sure to observe the rules of the forum or you may get banned.
4. Affordable: I was willing to pay more money for better features, but wasn’t convinced I needed to be paying $200-$300/month for those. I know many, many, entrepreneurs who pay those fees and like I say above, use a fraction of its capabilities. I didn’t feel that was necessary for my business – at the point of consideration, I didn’t have a complex business with numerous products or sales funnels. For the past couple of years while my kids are home on crazy-small school schedules (right now I have 2.5 hours per day), I have been primarily working 1:1 with clients and offering My PRO Plan. This will change in Fall 2016 when both kids are in school full time (I can’t even imagine!?!) and I have more time to execute on my ideas, but for now, the big shot services weren’t needed.

MailChimp always tempts me in terms of design and looks, and more over they keep adding new features, which will be helpful in your Email marketing campaign. The Best thing about MailChimp is, it’s free for first 2000 subscribers, and you will not be charged anything until you have crossed their free limit. This is useful for bloggers, who are worried about moving from Feedburner to another paid Email marketing services, as with free you have nothing to lose.
Opt-in rates have been on the decline for the last decade or so, and I’ve tried a lot of different solutions that have promised to turn that trend around. Of all the things I’ve tried including web based apps and various plugins, only Post Gopher actually delivered. I installed it on my bizweb2000.com blog and… “Post Gopher Has Performed Better Than All The Other List Building Solutions I Use Combined!”
Using the Personalize dropdown, you can insert custom snippets like your subscribers first name, or sign up date, and AWeber will automatically insert that data specific to each subscriber if we have it. If you collect first name, for example, you can send an email that says Hello Tom, or Hello Mary, or Hello John, depending upon who you’re sending to.
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