Back to my using AWeber to build a loyal following…in December I was asked by the New York Times to contribute a mini op-ed. I think I almost doubled my subscribers because I already had the system in place to capture those subscribers when they visited my website from the NYT page. Not that I have a huge number of subscribers yet, but I am getting there in part because of using a professional system.
Email marketing is such a critical component of business for most companies (with the rare exception) because you able to communicate with your audience in the place they spend a good chunk of time (their inboxes). You also have the added benefit of building an asset (an email list) that no external platform (I’m talking to you Facebook) can mess with.
I love press releases as a tool to drive tons of traffic to my sites fast. In addition by including keywords you can get ranked for topics and answers that your audience finds of value. The key is to write in a newsworthy style and not like a sales letter or advertisement. You need to have something of value if you want to get non-paid organic media attention.
Here are two guides I mention in the video. When you’re ready to create an ebook, my guide Ebooks the Smart Way will walk you through the process. I also highly recommend picking up a copy of the book Ask, which will teach you how to ask the right questions of your audience. [Full Disclosure: As an affiliate, I receive compensation if you purchase Ask through the link to the right.]
Not only do we promise a 60 day no questions asked guarantee but we even guarantee that you will not find a better deal that this anywhere else! Join today, watch the videos, learn and apply the techniques and if you can honestly say that you're not getting any results, then contact us for a full and prompt refund. We'll close your account for you, and you will have still walked away with more knowledge then when you first started. That way you never lose a cent, and we don't lose out as a business.
My new email sequences are up and running, and everything is happening behind the scenes like it’s supposed to, and I can track it all while it’s happening. As my lists continue to grow and my audience becomes segmented, I’m preparing for a number of projects that will come out before the end of the year. This work with my email list will definitely support the upcoming needs, and already I’m getting a ton of great feedback from all of you who have gone through these new sequences on my list.
I love Aweber! Have been using them for about a year now. I still use Feedburner for subscribers but I use Aweber for my newsletter and five-part drip campaign. It’s worked well for me and my readers are highly engaged. In 2010 I did a short e-course and that worked well. The next step for me is to find ways to create more ever-green content and build it into the newsletter and think about another ebook for sale (as in the process you described) or another e-course.
You can set up “rules” in AWeber to automatically segment your audience, but these rules simply subscribe or unsubscribe people from various lists. For example, when one person joins list B, they can be automatically unsubscribed from list A. This simple rule is particularly useful when you have a non-customer email list, and a customer email list.
The Autoresponder 2.0 is probably the most advanced feature that GetResponse launched a couple of months ago. With their new autoresponder feature we can now create message cycles that are timely and relevant — all adjusted precisely to subscriber needs and expectations and send them automatically. As a result the open and click are higher and hence lead to more conversions. - Ram Shengale
Great content and excellent value. When it comes to making money online, you certainly know how to do it AND know how to ‘Teach it’ With so much rubbish out there in the online space, its refreshing to see people like you who have huge amounts of integrity making huge strides and allowing people like me to take advantage. Cheers and best of luck. - John Faul
I’m so glad I stumbled upon this article, I’ve always used mail chimp because of it’s design flexibility, I sold my own products so I didn’t have any issues but now that I’m getting ready to launch a marketing blog, I’m sure going to make the switch to awebber. Thanks for writing such a good an honest article. I like your blog, let’s keep in touch.
Overall, our impression and experiences show that Aweber is easy to use, they have a great reputation, and they’ve been around for a long time. We have quite a few subscribers with Aweber since this is one of the first autoresponders we started using. Since we’ve been with them for a long time, we’ve also noticed their delivery can be iffy at times.
One time, a long time ago, I was having trouble trying to create a customized email Opt-In box for a client. He wanted some crazy thing created by someone on Fiverr to be in the box. The customer support when over and above what could possibly be expected of them to make it work. The guy I was talking to had to give the project over to one of their tech / coding experts to fix the problem and he did. I was truly impressed.
That’s why, if you’ve been in the marketing world for any length of time, you’ll have heard the amazing value that email can provide businesses and marketers with when it comes to communicating with their customers. But, while email marketing is an amazing vessel for business’ marketing messages, it’s one of those tricky tools that not every knows how use.
With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.
You can build a large following of targeted people who are also interested in your niche. Put you niche into the search bar on Twitter and check out the results. You will find out who is posting right now. What videos are out there. Who are some of the industry influencers. Questions that people are asking. And even who are some of the competitors.
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering. With this in mind, it is clear that the person is also willing to buy your products or services, explaining why email marketing has high conversion rates.
Hey Chris, great blog about Aweber. I hear Jay talk about Aweber on the Friday webinars within WA, and was always intrigued. Being a relative newbie to all this. I have been apprehensive to get too involved right now, I am still just trying to get down the basics of affiliate marketing, so doing the email thing is a bit scary for me, but after reading your review, I will check out Aweber. It can’t hurt to get some info on it, and to test drive it for free for a month. Thanks for the informative and honest article!
When you write great content for your industry you can share it on other related blogs that have high traffic and authority. Guest posting and blogging is a great way to build your personal brand. It makes an awesome marketing channel for your blog. You want to target posts on sites that are relevant for your niche, have an active audience and will include backlinks to your blog and your mini bio in your post.
Looking for a place to start promoting your list? Look no further than the followings you already have established! If you’re actively creating and sharing content on a platform like Facebook or Twitter, try reaching out to your audience and encouraging them to sign up to your list. After all, they’re already finding value in the content you’re sharing. Now it’s time to take your relationship to the next level.
MailChimp also has great customer support but when you’re using their free service, you probably won’t get instant response from their customer team. As you know, premium services always offer faster customer support whereas free services provide less customer satisfaction. As MailChimp only has email support whereas AWeber has email, phone and live chat customer support options.
Hi I have recently been looking into them both trying to decide which one to go for. Am I right in saying that Aweber offer more services than mailchimp or are they just openly advertising more? I am really confused about which one to go for. I like the look of aweber more however I am trying to figure out if it is worth the price difference. Thank you in advance. Found your comparison very helpful. 🙂
The newsletter is something you can offer in addition to the normal follow ups. You can write a number of very short posts on news in the industry, summarise and provide links to the best articles over the past month, year and then add short mentions of products eg use your aweber and Bluehost affiliate links under a products I use section at the bottom.
There are hundreds of templates to choose from in the email Opt-in box and templates to choose from when sending out blog broadcasts and email blasts. The service has worked almost flawlessly for me over the last several years. The stats they provide on opens and click-through rates are extemely helpful. If the preview view isn’t helpful, I believe that sending out the test post using the “TEST” button should answer all your questions about how it will actually look when going live.
Instead of simply sending out a broadcast sporadically, why not choose to create a newsletter. That way, you can send one out each week/month that includes said promotions, offers, site updates, etc. in one place. That way, subscribers won’t get annoyed of you sending out too much content to them, as they can expect to get everything in your regular newsletter.