One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
Six tabs along the top of the screen direct you to Home, Messages, Subscribers, Sign Up Forms, Reports, and List Options. Some of these have drop-down options. Links to My Lists, My Apps, and Help, along with My Account, can be found in the upper right-hand corner. Your home page is an account overview which displays new subscribers, scheduled and recently sent messages and list stats.
I have so many people reach out and tell me that they feel discouraged with their small email lists. But, since we’ve already established that these are actual human beings, I like to take a much more visual approach. When you think about the 50 or 100 people on your list, think about having that many people in a single room to hear you speak. They’ve all shown up to hear whatever it is you have to say.
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Digital marketing is a sophisticated approach that businesses have to take into consideration to succeed online. Due to the development of different technologies, customers have shifted their attention to other devices, and to other forms of communication. It has forced businesses to rely on social media marketing, content creation, PPC campaigns, and email marketing.
I asked him several other questions and he took me deeper into the software to show me some cool automation tools and how tagging and segmentation worked. He also took me into the analytics and even some of the early integrations ConvertKit has with companies like Gumroad, which make it incredibly easy for me to new link customers of The Smart Podcast Player to a “course” in ConvertKit to send them a pre-written autoresponder series.
You see, the people on your email list are your best customers. They have visited your site and found it interesting enough to subscribe for more content. For that reason alone, they are much more likely to listen to any offers you may send them (affiliate promotions, product sales, discount coupons, etc.). So, having a large email list can actually be quite profitable, which is why bloggers and website owners hold them in such high regard.
The newsletter is something you can offer in addition to the normal follow ups. You can write a number of very short posts on news in the industry, summarise and provide links to the best articles over the past month, year and then add short mentions of products eg use your aweber and Bluehost affiliate links under a products I use section at the bottom.
One question I have that you might be able to answer is: I send out a broadcast once a week when a new post comes up. I set this up manually, though I’ve seen that there is an option (I believe) to automatically send out your blog post to your e-mail subscribers. I guess I’m a little nervous about doing an automatic thing (though that is what happens with people who are subscribing via my feed). Does this make sense to you? I only post once a week so it is not that difficult to manually send out a broadcast. Just wanted to know if you could explain the mechanism behind the automatic blog post option.
I am using MailerLite and after reading your review I have jumped to read it’s Terms of Service, this is where I have found the difference between the two (more here: https://www.mailerlite.com/terms-of-service ). I often include affiliate links in my email marketing campaigns while actually promoting my own content and brand, everything has been fine so far and I am happy with MailerLite service overall. So my last question is if Aweber actually allows affiliate marketing altogether with affiliate links? I would appreciate your answer.
Here at ShoutMeLoud, I use a combination of Aweber + Feedburner to maintain my Emailing list. Aweber is paid, and Feedburner one the other hand is free. Though, I prefer a paid auto-responder service, as it gives me more control and more features. There are many other popular Email autoresponder services for bloggers out there, for example, GetResponse, MailChimp. I landed with Aweber because it’s one of the highly recommended services, and after using it for almost a year, I still in love with it.
So far, we have created the list, imported existing contacts to our list, and now it’s time to increase our email list. That will be done by putting up the sign-up form at the blog, landing page or company page, where you wish to add Email-sign up form. Click on the Lists at the top of your Mail Chimp dashboard, click on the design sign-ups form, and you can start designing your form. For first-timer, it will take few minutes to get used to features of form creation here, but once you play with it, it will be dead easy. You can create different forms for your mailing list. For example, Subscription confirms message, unsubscribe form, and so on. You can also click on Auto-design, which picks up the logo from your Website, and matches with your Website colors.
I do agree that you should not build your business on free entirely. However, I also agree that if you are a small blogger or a non-profit organisation it is nice to save some money as you do not earn much. I’ve actually been using Mailerlite forever free plan until I’ve learned to comunicate with my audience and grown my business a bit to finally pay some money for newsletter service. You can check their quick comparison to MailChimp here: https://www.mailerlite.com/mailchimp-alternative That’s my personal alternative to MailChimp. Cheers!
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“The biggest reason that it was so bad was because of the size of your list. The Infusionsoft coach that we had highly recommended not using the AWeber to Infusionsoft import tool, and so we exported the lists from AWeber and then uploaded them into Infusionsoft. In theory, that wouldn’t have been bad—in fact, I had initially been looking forward to it. I like working in Excel.