The Blog Broadcast is Aweber’s term for the automatic emails that get sent out every time you publish a blog post. They are separate from the other automatic follow ups that you send out. The great thing about Aweber is that you can choose to send a hundred follow ups or none, automatic blog broadcasts or manual blog broadcasts, etc. It is all up to you. For example, here on Blog Tyrant I send out all my updates automatically to my subscribers as well as the occasional email newsletter with a few tips and specials.

You will benefit from a range of tools when you use the email marketing service from Benchmark, with features such as the ability to add links, social media, and other interactive features to your marketing materials. You can also create surveys and send them out with the Benchmark Email marketing system, and this is part of the package which is not always the case with some competitors. - Joseph Raspolich

When I first started blogging several years ago, I jumped onto the aweber band wagon. I built a subscriber list of over 400 people. I was posting regular articles and then a monthly newsletter with more in-depth articles for free. I was spending so much time writing, I never created a product and the onsite ad’s were not bringing in enough money to cover the cost.
I basically had to download the javascript from their site, figure out how their code was written and then tailor it to how I wanted it. Otherwise, I would have been limited to their templates which I didn’t really like. In addition, the Aweber popup code didn’t work properly across all web browsers and I had to fix this manually. (Updated: This problem has been rectified)
This was all possible with Aweber, with some drawbacks (and one of the reasons I switched to ConvertKit). While you could set up an autoresponder sequence in Aweber, it was not easy or convenient to segment out those users who were in the sequence from getting your main newsletter or blog broadcasts. So, it was possible that people were getting multiple emails from me a week.
I use Aweber to run my Email marketing campaign as they are cheap and their policies are perfect for bloggers and affiliate marketers. More over you can start with $1 only and within one month you can decide if you want to continue with it or not. This is how I started and I suggest you to get started now before it’s too late. To start with, create your Aweber account using below link, which offers 30 days free trial.
As for email services, well actually there is a limit on how many emails you can send from a free gmail or yahoo account. Sending out mass emails is considered abuse of service by these free email service providers. Your emails will either end up in spam folder of your users, or they will not recieve them at all. It is also possible that your email service can suspend your account for violation of terms of use. This is why you need a third party email service.

What I was trying to get across (and perhaps I didn’t make myself clear here, my fault), is that there are also other equally excellent services. I mentioned MailChimp as someone mentioned they’d like a mail list manager but couldn’t afford AW. MC is free for the first 1000 subscribers, and I think for a large proportion of entrepreneurs, that is enough to get started (more than enough, probably).


Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Finally, you can optionally include “automations” with your broadcast. Automations are a simple way to automatically add or remove tags when your subscribers do certain actions, like open the email or click on specific links. Adding and removing tags are important when creating segments, or subscriber groups, and triggering automated email campaigns.
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