Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)
The image above is a screenshot from my account showing that I have three follow up messages set at the moment. The first one is the eBook, the second one arrives a few days later and is a thank you message, and the third one is a tactic that I use on my blogs that I only share with my email subscribers. The follow up email function allows me to create a deeper sense of value with everyone who is subscribed.
Glad to know that this review was helpful. Aweber and 1Shoppingcart are completely different services. Aweber is for email marketing only and 1Shopping is an ecommerce solution that offers email marketing. In terms of deliverability, tracking and flexibility, I would tend to think that Aweber does a better job though I’ve never evaluated 1Shoppingcart for it’s email marketing alone.
And that was that. I didn’t really get any help afterwards, but I trusted that most of them were getting through because my broadcasts were being replied to, and I just hoped it was just some bug or internal error and not actually brakes being put on my emails. I was again, appreciative of the quick call to attention, but was still left hanging a little.
Think about implementing referral links to incentivize your subscribers to spread awareness about your brand, too. Referral links allow your current customers to promote trackable links for your business. In exchange for sending new paying customers your way, you can give them incentives like discounts, coupons, vouchers, cash, prizes or redeemable points.
Please note that my one star review is for Awebber itself, not this tutorial manual. I own my own personal internet domain. This allows me to create one-off email addresses, such as firstname.lastname@example.org In several instances where such one-off email addresses became jammed up by spam messages it turned out that the businesses to which I had submitted those one-off email addresses were Awebber customers. On one occasion both email@example.com AND firstname.lastname@example.org became clogged up by spam messages, while on another occasion both email@example.com AND firstname.lastname@example.org became clogged by spam messages. I thus have what I believe to be clear proof that somebody at Awebber is selling the email addresses from Awebber customers' email lists to spammers. My personal advice is thus to be extremely careful about using Awebber for any kind of email list management services.
Like a lot of bloggers I give away a free eBook as a way of capturing email subscribers. This is a very clumsy process using Feedburner as you cannot set up an automatic response to send the eBook as soon as someone subscribers. Rather, you have to add a download link to your feed and then hope the new subscriber understands that they don’t get an email until you write a new post.
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Clarity is key here. Your sign up form should explain the benefits of signing up for your email list, information about the types of content you’ll be sending (newsletters, product promotions, etc.), the cadence of your emails (i.e. weekly, monthly). When you define these expectations up front, your subscribers won’t have any questions about what they signed up for.
In my opinion, Aweber is The Best email autoresponder on the market today. As someone who is a HUGE FAN of Aweber, I find it sad that you left them without calling customers support OR MYSELF, JUPITER JIM, (on skype, of course) to help walk you through things. It is so easy, breezy when they just walk you through everything step-by-step over the phone.
Infusionsoft is a fully functional CRM and marketing solution created for small and medium-size businesses. Comparing it to Mailchimp or AWeber is like comparing a Lamborghini to a VW Golf. It provides highly advanced features for list segmentation, lead scoring, and marketing automation. On top of all that, you can integrate all of these features with your optin form using Infusionsoft Tags + OptinMonster.
Thank you for a detailed comparison of MailChimp and Aweber. I think it’s a nice idea to also have an in-house email software like this one http://easymail7.com in addition to the account with a remotely hosted email provider like MailChimp or Aweber. In case of a sudden account suspension by the ESP, you would not lose contacts, emails, autoresponders etc, and would be able to continue email marketing using the in-house email software.
But in this guide you have a blueprint, practical tips and actual real world working tools that you can put in practice right now. So just get started where you can and take action. There is a term called “analysis paralysis” where some do so much analyzing they become overwhelmed and fail to get the real work done. It is easy to happen in this internet space where we are literally in the information business.
Remember that this AWeber Review is from the perspective of a newbie. And also of someone who does not want to have to spend hours and hours researching, reading up, and learning how to use a system effectively. I just want to be able to have a gentle learning curve, not have so many technical aspects thrown at me all at once, and to get on with my job – which is to write my blogs and run my site. And have a life!
Before ConvertKit came on my radar, I was considering making the switch to Ontraport or Infusionsoft. I was ready for a more robust solution that Aweber just didn’t offer. But after years of hearing people call it “Confusionsoft” and the prospect of shelling out big bucks (at least $200+/month plus hefty $1000+ start-up fee) to use 20% of its features, I wasn’t super excited about making the switch. Ontraport had some promising options, and one of my clients started using them and was happy (though she did hire an Ontraport consultant and strategist to come in and get it all up and running).
For example, if someone is on your list and they choose to unsubscribe later, they still count as an email in the system which is included in your total subscriber count. You must fully delete that record from your account in order to not have to pay for it, and so I found myself going into each of my individual lists and deleting unsubscribes from my account about once a week.
Enter the autoresponder. The autoreposnder (or as ConvertKit calls it, a Course), is a series of messages that get sent in succession automatically. You write them once, determine the frequency, and then subscribers get these same messages no matter when they join your list. It’s a fabulous strategy because you build it once and then you can rest knowing that even if you can’t send something in real-time, they are still getting these carefully crafted emails.
First of all you need to sign up for a free account at MailChimp. Here is the signup link (Aff. link). Once you have signed up, and logged into MailChimp dashboard, you will be seeing a screen similar to this, and click on create a list. The good thing about MailChimp dashboard is, it’s interactive, so you will not find any issues with getting started with it.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.
Great content and excellent value. When it comes to making money online, you certainly know how to do it AND know how to ‘Teach it’ With so much rubbish out there in the online space, its refreshing to see people like you who have huge amounts of integrity making huge strides and allowing people like me to take advantage. Cheers and best of luck. - John Faul
There are hundreds of templates to choose from in the email Opt-in box and templates to choose from when sending out blog broadcasts and email blasts. The service has worked almost flawlessly for me over the last several years. The stats they provide on opens and click-through rates are extemely helpful. If the preview view isn’t helpful, I believe that sending out the test post using the “TEST” button should answer all your questions about how it will actually look when going live.
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The problem is that your list is so big (both long and we were working with a lot of columns and a few equations) that Excel on my computer couldn’t handle it. I have a ton of memory on my computer, but it wasn’t sufficient. For example, when I tried a simple task like sorting the list, it would take several minutes to process the operation. I would literally click ‘Sort’ and then go and work on another task for a while.
You can turn off confirmed opt-ins in AWeber, but it’s not recommended, which your story verifies. One of the reasons that AWeber has a high deliverability rate is the lack of spam going out via the service. So when importing a list it does suck to have to send out a bunch of emails, but it keep their service up and going, and our emails being delivered.
Freedom to make decisions is something I allow and trust my team to do on several levels without ever needing my permission. It makes us move much faster. If they know certain decisions help support the main objectives and value of the brand, and it’s not something that could potentially damage the brand or cost more than $500 (this isn’t a hard number, it’s a rule of thumb), then they are free to take the reins and continue moving forward.
I have been operating my website since 2004, I’ve seen trends come and go. One thing I refuse to do is annoy my customers with ads on my site or annoying newsletter subscriptions. Does anyone agree or is the whole world trying to push their business down our throats for the sake of making as much money as possible. Does anybody care about user experience? If you’re good at what you do then you will be found
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
Follow-Up Series (Autoresponders): In addition to one-time email blasts (called Broadcasts), AWeber allows you to create chains of autoresponders (campaigns). An example would be a welcome email which is sent to each new subscriber who signs up, then a series of weekly “How To” emails explaining the various applications of your product. You can set the interval between these messages to anywhere between 0 and 999 days. You can also start subscribers at different points in the cycle if you wish (so for instance, if you had a separate signup form for advanced flying widget users, you could start them on #5 of your series (“New Applications of Flying Widgets”) instead of #1 (“What is a Flying Widget?”). You can set up separate follow-up series for each list, and you can copy them between lists. You can even set it to stop sending messages once the email has been opened.