Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And transactions from email are three times more profitable than those made on social media, reports the global management consulting firm McKinsey & Company.
I have a few criteria that I am picky about when it comes to a membership platform. Obviously protecting your content is priority, but the membership setup must be simple, and the members page has to look professional. I have tried several membership plugins, scripts, and cloud platforms over the years and I have finally… “Good Things Come To Those That Wait!”
Opt-in rates have been on the decline for the last decade or so, and I’ve tried a lot of different solutions that have promised to turn that trend around. Of all the things I’ve tried including web based apps and various plugins, only Post Gopher actually delivered. I installed it on my bizweb2000.com blog and… “Post Gopher Has Performed Better Than All The Other List Building Solutions I Use Combined!”

With Aweber, it is very easy to sort through your list to find out who hasn’t confirmed. But as far as I can tell, there’s no way to send out an automatic reminder. However, you can do this manually since you have their email address. Plus I believe you can tell if they’ve even looked at the confirmation email so you can sort out who you want to remind vs someone who is truly not interested anymore.
MailChimp also has great customer support but when you’re using their free service, you probably won’t get instant response from their customer team. As you know, premium services always offer faster customer support whereas free services provide less customer satisfaction. As MailChimp only has email support whereas AWeber has email, phone and live chat customer support options.
As I was growing more and more frustrated with Infusionsoft I reached back out to Nathan to see how ConvertKit was doing. I wasn’t surprised to hear that they were experiencing constant growth month after month. New features were being added on a regular basis, and after a couple of side conversations with other users, I was happy to hear extremely positive reviews.
Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.
With Constant Contact, you can build your email lists from your company website or even from your Facebook page. More than just an email tool, Constant Contact has plenty to offer apart from sending emails including managing blog content, event management, online survey tools, and coupon creation. It also offers a comprehensive set of real-time reports.
Even if you've imported an existing list of contacts, you'll still want an easy way for new fans to join your email list. AWeber's sign up forms provide the perfect solution. Create a simple sign up form for your website, and if you don't have a site, we'll host it for you. Grab the link to your AWeber form and share it on Facebook, Twitter, LinkedIn, or wherever your audience is.
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