Video marketing is probably the most powerful way to drive traffic to your site. People love to watch a video to learn something rather than reading text. And with the growth of mobile your video needs to be friendly for these viewers. You must get your point across a lot quicker and add elements of entertainment or gamification to keep peoples attention.


Let me say right out of the gate, that I would still recommend Aweber to business owners. It’s a great solution and is well regarded in the industry, particularly for their rigour of asking for the double opt-in to minimize spammers and assure permission (this is where a subscriber has to confirm via email that they do in fact want to receive information). It’s reasonably priced, and has many of the basic features needed to do good email marketing. MailChimp is comparable too – however, despite my love for their awesome branding, it lacks features that even Aweber has down. It’s great for a basic business owner.
I have tried just about every membership platform out there. The are either buggy, cumbersome or WAY too expensive – especially if you are just getting started. ProductDyno fills a much needed void. It’s easy affordable and they have thought of everything. This thing has so many integrations and features you might think you are… “Finally The Perfect Solution Made Affordable”
I’m not sure but as far as I can remember (or at least about 2 years ago) I found a function to activate the subscribers without their needing to opt-in (even though a warning from Aweber would pop up). I lost about 70% of my subscribers in my very small list back then when I changed, but I’ve been able to grow it ten-fold since. And I used opt-in, because I didn’t want anyone to complain to me later.
• I don’t pay for duplicates. This was one of my pet peeves with Aweber. Because Aweber is based on lists (vs tags), I had many lists set up – from customer lists to opt-in lists and more. If you joined my main list and then opted-in to my new freebie, I paid for you twice. There are people on my list that have been there since 2008, and have opted-in to many of my lists — it’s possible that I might have been paying for people 5x or more. Plus – it totally skewed my numbers. If you were on five different lists, you were counted five times. This did not give me an accurate reflection of my current subscriber numbers.
ashley.. try benchmark as well. the differences i can see, for me anyway are we have 3 products, so want a different company name to show for each, and if they opt out i wanted the option of which list they want to opt out of, even if i send them letter A from list A, but maybe they are also in B and C, they might still want letters from b and c just not A, benchmark and i believe aweber does this. benchmark also allows you to set up a whole load of detailed surveys as well which is cool. mail chimp, if someone opts out of one list the lists are not linked in anyway so then you have to manually check them out of the other lists, and have to assume they want out of all with out giving them the option to chose in and out of what lists.
The TRIBE Breakfast Series will explore what drives mission-based challenger brands. We want to bring together a group of challenger brands and marketing and PR professionals at TRIBE HQ, to share ideas and hear from a number of inspiring voices, so we can learn how to discover and articulate our purpose and better connect with our tribes. All over a (free) delicious, healthy breakfast; granola yoghurt pots, pastries and TRIBE breakfast Shakes.
Now you have created your first email list using Mailchimp, and it’s time to grow your Email list. Obviously, we will be designing the Email signup form in the next step, but first it’s a good idea to import your existing subscriber list to MailChimp. MailChimp supports all major services like Feedburner, salesforce, Eventbrite, Zendesk and many more. Importing from Feedburner to Mailchimp is easy, and you can refer to this guide which will help you to get started. Do remember, your list is free for first 2000 subscribers only, so if you are exceeding the list, you need to start paying.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Check your ‘Form Type’ settings to alter the width of your signup box.  This is important as you need to make sure that it is the right size for your site.  Think about where you want the box to appear on your site – for the sidebar, you will want it reasonable small (perhaps 250-300px wide) whereas if it’s for after your post, maybe something much wider (e.g. 600px).

I love Aweber! Have been using them for about a year now. I still use Feedburner for subscribers but I use Aweber for my newsletter and five-part drip campaign. It’s worked well for me and my readers are highly engaged. In 2010 I did a short e-course and that worked well. The next step for me is to find ways to create more ever-green content and build it into the newsletter and think about another ebook for sale (as in the process you described) or another e-course.
Slide in form – This is a less invasive form than a pop up, but still helps capture your visitors’ attention when they are scrolling through your content. As they make their way through your content, a slide-in form will appear about 3/4 down the page. This is the perfect time to get people who are engaging with your content to sign up for your list.
Pop up form – Perhaps the most “in-your-face” option, these types of forms have a high likelihood of conversion. A pop up form appears over your web page and gives more attention to convey the value of your list. Many sign up form creation tools will allow you to customize the length of time at which a pop up form appears on your site (we recommend ~45 seconds, but testing is key).
Advanced: When people subscribe to my list, I can create a main course and then invite people to self-select into the various interest areas that are relevant to them. For example, if you are tired of spinning your wheels and don’t know what to do next in your business, and you click a link related to that, you’d then get tagged as “Nurture: focus and planning” and that would then automatically unsubscribe you from the main course, and put you into a new course designed to provide you with value that could help you figure out your next steps and get focused.

I do agree that you should not build your business on free entirely. However, I also agree that if you are a small blogger or a non-profit organisation it is nice to save some money as you do not earn much. I’ve actually been using Mailerlite forever free plan until I’ve learned to comunicate with my audience and grown my business a bit to finally pay some money for newsletter service. You can check their quick comparison to MailChimp here: https://www.mailerlite.com/mailchimp-alternative That’s my personal alternative to MailChimp. Cheers!
Since finding your great IM teachings and fantastic products I can honestly say my business has been taken to the next level. My lists are growing faster than I ever imagined possible! I now feel - no - I now know - I have a real online business – thanks to you I have access to fantastic products. Every week you seem to release a new product – which is great for me I will never be short of products to promote. I would like to thank you for this Golden opportunity - I totally believe if I can’t make money online now there is something seriously wrong with me! - David Knight
The newsletter is something you can offer in addition to the normal follow ups. You can write a number of very short posts on news in the industry, summarise and provide links to the best articles over the past month, year and then add short mentions of products eg use your aweber and Bluehost affiliate links under a products I use section at the bottom.

One question I have that you might be able to answer is: I send out a broadcast once a week when a new post comes up. I set this up manually, though I’ve seen that there is an option (I believe) to automatically send out your blog post to your e-mail subscribers. I guess I’m a little nervous about doing an automatic thing (though that is what happens with people who are subscribing via my feed). Does this make sense to you? I only post once a week so it is not that difficult to manually send out a broadcast. Just wanted to know if you could explain the mechanism behind the automatic blog post option.
I love press releases as a tool to drive tons of traffic to my sites fast. In addition by including keywords you can get ranked for topics and answers that your audience finds of value. The key is to write in a newsworthy style and not like a sales letter or advertisement. You need to have something of value if you want to get non-paid organic media attention.
I do agree that you should not build your business on free entirely. However, I also agree that if you are a small blogger or a non-profit organisation it is nice to save some money as you do not earn much. I’ve actually been using Mailerlite forever free plan until I’ve learned to comunicate with my audience and grown my business a bit to finally pay some money for newsletter service. You can check their quick comparison to MailChimp here: https://www.mailerlite.com/mailchimp-alternative That’s my personal alternative to MailChimp. Cheers!
MailChimp also has great customer support but when you’re using their free service, you probably won’t get instant response from their customer team. As you know, premium services always offer faster customer support whereas free services provide less customer satisfaction. As MailChimp only has email support whereas AWeber has email, phone and live chat customer support options.

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I love Aweber! Have been using them for about a year now. I still use Feedburner for subscribers but I use Aweber for my newsletter and five-part drip campaign. It’s worked well for me and my readers are highly engaged. In 2010 I did a short e-course and that worked well. The next step for me is to find ways to create more ever-green content and build it into the newsletter and think about another ebook for sale (as in the process you described) or another e-course.
Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.
If you want to integrate with PayPal and Amazon – AWeber wins. I prefer AWeber to MailChimp, but that’s only because it lets me integrate with Google Analytics. Also, if you have affiliate marketing links on your site, MailChimp will cancel your account without notice! Nobody knows why, and MailChimp says they will assess it, but it still happens with no warning!
One of the challenges I’ve had with email marketing is figuring out exactly what to offer and when. I’ve tried the pretty HTML newsletter, but it felt like overkill at times and a little dated (there are of course a few awesome ones out there, but it just never felt like me). I tried taking an ‘e-letter’ approach but felt overwhelmed with creating original content for the newsletter on top of the blog. And more recently, I’ve simply been sending out broadcasts when a new blog or podcast is published. And this is all fine.
MailChimp also has great customer support but when you’re using their free service, you probably won’t get instant response from their customer team. As you know, premium services always offer faster customer support whereas free services provide less customer satisfaction. As MailChimp only has email support whereas AWeber has email, phone and live chat customer support options.
Email #2, sent to subscribers a day later, pitched my eBook study guide. I had explained that it was everything they needed to know to pass the LEED exam, conveniently packaged into a printable PDF file and delivered immediately upon purchase. The link in the email sent people over to my sales page, which had a lot more information on the features and benefits of the product.

What do newspapers lose when they use non-professional photography? “Photos taken by professional photojournalists are “graphically appealing,” “emotional” and “intimate,” while photos taken by non-professionals tend to be “informational.”https://www.americanpressinstitute.org/publications/research-review/what-do-newspapers-lose-when-they-use-non-professional-photography/ …
Last but not least is creating YouTube video content and placing your url in the video description to also drive leads. Again, this is a simple strategy that is a set and forget marketing strategy to build your list of subscribers that will not have a second thought to opting in to your customized AWeber form. Are these the only strategies to consider? NO? I’m sure you have at least 1 or 2 others that come to mind right now.
With a newly redesigned email editor, which makes it easy to pick back up on draft messages right where you left off or turn them into drip messages, AWeber is an email marketing app that does it all. If you need a professional email tool that’ll help you grow your lists and offer live phone support if you get stuck, it's a great email app to try. - Matthew Guay
I spoke with an Infusionsoft Certified Partner I met at PartnerCON to discuss my wish to migrate my list. An ICP is someone who becomes Infusionsoft Certified after passing a rigorous test at the end of a four-day training course at Infusionsoft’s headquarters. An ICP understands Infusionsoft inside and out and is able to include Infusionsoft services in their client packages.
But that doesn’t mean everyone wants to hear about everything and the exact moment I want to share it. My clients and readers who are in major growth mode with their business don’t necessarily need to go through my comprehensive planning program, My PRO Plan (or the content I write around it). They’ve got a plan, and their focus is on growth strategies and developing their leadership skills.

I find the best way to get your free content online and to build relationships directly with your audience is with your own blog. There are tons of reasons to have your own branded space on these Internets. Remember our goal is to make money online. Long term we build a property with huge traffic, engagement and conversion it is an asset we can sell.
Price: Several users feel that the price is too high for many small businesses, especially businesses that don’t need all the bells and whistles AWeber has to offer. This is compounded by the fact that there’s no “dormant” mode; so long as your lists are in AWeber, you’ll need to pay the monthly fee based on your number of subscribers, whether or not you are actually sending emails. Some would like to see a low-price or freemium option for very small businesses.
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